Are your customers on Facebook.
Do you currently advertise on Facebook or intend to?
Would you like to build a marketing and sales funnel in Messenger?
Communicate endlessly with your target market in Messenger
Build prospect and customer adventures in Messenger.
Then this post is for you.
By the end of this post… I want to teach you (1) what a chatbot is (2) why it’s important for you to build a Messenger marketing platform for your business (3) how you can use it for your business.
Ok let’s get started.
What is a chatbot?
A chatbot is simply a software that communicates with your customer on This can happen on a brand’s website or app or inside messaging apps like Facebook Messenger, WhatsApp etc .
Where Are Your Customers?
Marketing is all about (a) Knowing your target audience, (b) communicating how your product or service can solve their problem and (c) being able to communicate with your customers where they are or love to be.
Customers are now spending more time on social media platforms than on actual websites. So, if you want to get their attention, you have to be where they are.
However, there is a snag, when these customers discover you and follow you or your business online, being visible to them is also a challenge. For example, on Facebook and Instagram, less than 2% get to see your post, so it is harder these days to reach your old customers and prospects on social media.
So how do you reach these customers where they love to be, without always spending on ads to be seen? You reach them in the messaging apps.
Ever heard of the money being in the DMs?, You can message customers directly and pitch your business to them in messaging apps.
When you consider messaging app channels available today that has
(1) most of your prospects and customers currently,
(2) can be advertised upon, and
(3) would be around for the next 5-10 years?
Facebook Messenger is a yes to all considerations. It also has 1.2 billion monthly active users. There is no way your customers wont be there, right?
Build A Messenger Marketing Platform For Your Business On FB Messenger
The average e-mail open rates are roughly 20%, which means 8 out of the 10 people are not opening your emails because people have too many email messages in their inboxes, and will not open them. I doubt I will read most of mine too.
Don’t get me wrong, Email marketing is still effective, but so many people are overwhelmed, and may not read your mails.
However, when a message pops up on their social media apps, you can be sure that it will be read because there is a compulsion to read messages in your messaging apps.
We recently did a bot experiment with one of my clients and the results blew us away. We sent out messages to 374 customers already in our messenger, and our open rates were over 80%!!! Our click rates were over 8.5%! This customer had never gotten such numbers for his high-ticket item. He signed up immediately to build a full functional bot.
So to scale your business, you should consider building a Messenger Marketing Platform, particularly on Facebook.
How you can use A Facebook Messenger Chatbot For Your Business.
1. Generate Leads & Revenue
Sales campaigns bring in prospects that are not a right fit for doing business with your brand. A chatbot will help qualify the leads, so that only those that fit are engaged, while others can be nurtured till they convert.
2. Save on operation cost while driving up organizational efficiency
Looking to scale up your business but afraid of the overhead cost that comes with recruiting for backend support? chatbots can be your way out. Instead of employing more people for mundane and repetitive tasks, chatbots would take up such tasks, while strategic roles would be handled by a rep.
Improve response time and customer service.
Customers dislike waiting on a queue, or being put on hold to get a response to their inquiry. If you want your business to stand out and keep your customers coming back. A chatbot would give answers immediately for FAQs, while complex issues are escalated to a rep.
Improve response rate.
About 90% of questions sent from Facebook business pages remain unanswered. Chatbot responds to 100% of messages and converts more visitors into buyers.
Chatbots are excellent tools to process a large volume of requests:
Chatbots do not suffer from the limitations of a human agent. Where live agents can handle only 2 to 3 conversations at the same time, chatbots can operate without an upper limit. If your business receives a lot of inquiries, chatbots can take the load off your customer support team, leaving them happier, and with more time to spend on more meaningful and strategic work.
Chatbots are always available 24/7
Chatbots can be operational and ready to engage with customers 24 hours a day, 365 days a year.
7. Data collection and Analytics
Chatbots can be used to gather customer data. The analytics guides business owners to adjust their processes and respond accordingly for a more targeted sales campaign. This will enable businesses scale up their operations.
Interactive marketing platform
Unlike apps and websites, chatbots do not present a passive user experience. It provides an Interactive marketing platform. You can use chatbots for a highly interactive marketing campaign. Messages (text, files, and videos) can be automated to drip to customers as and when required. This will keep you as top of mind with your target audience.
Due to successful chatbot experience of last years, small business owners are now using Chatbots to improve their daily operations, interact with customers and increase income. If you will like to have a chatbot built for your business, contact Bellavi media
Bellavi media is a digital marketing agency that builds chatbots on Facebook Messenger platform. Contact us for a demo or experience our chatbot on https://m.me/bellavimedia.